Our first baby Alex was born during one of the hottest summers Australia has ever had, and my husband and I were both worried.
Having moved to Sydney from London the year before, we were very aware that UV exposure is a big issue in Australia. Being first time parents, one of the things we really questioned was how to try to protect the delicate skin of our baby from the harmful UV rays of the sun.
"I noticed that some parents were using muslin wraps to shield their babies' skin, but I soon discovered they were thin and porous, and were providing ZERO protection against the sun’s rays."
I noticed that some parents were using muslin wraps to shield their babies' skin, but I soon discovered they were thin and porous, and were providing ZERO protection against the sun’s rays.
I was also concerned to see parents using blankets, towels and jersey-style swaddle wraps as pram covers, potentially trapping in air and creating a hothouse.
One day, when Alex was just a few months’ old, our family met up with a good friend, Erin, and her family at our local coffee shop for Sunday brunch. Even though it was autumn, we all noticed how much the sun was shining and how much glare was still around, and I mentioned that I was having trouble finding a good all-round baby sun shade solution, one that I was sure would be effective in protecting our baby’s delicate skin on all our regular trips out together.
"I was also concerned to see parents using blankets, towels and jersey-style swaddle wraps as pram covers, potentially trapping in air and creating a hothouse."
You see, I really enjoyed getting out of the house with Alex. I knew it was beneficial for him to see and experience new things, and it felt good for me to be able to escape from the house, meet up with friends and get some fresh air too. But I just couldn't get rid of that worried feeling.
I told Erin how I loved the idea of how portable and versatile a muslin wrap was and how I thought it was the perfect baby fabric in every way but one; it was absolutely no use in providing sun protection for babies. Surely someone should invent a sun-protective muslin wrap? Wouldn't that be a good idea? Erin said, “Well, why don’t YOU develop one?”
“Ha ha,” I said, and thought no more about it, but it turned out that she was pretty serious. At our next coffee shop brunch, she told me that she had thought about my good idea some more and had come up with a name for it - musluv.
And all of a sudden we started talking about it in earnest.
Three coffees and a huge caffeine buzz later, something clicked and I realised that this was a great opportunity. Not only could I safeguard my own baby’s skin from UV rays, but, with Erin's help, I could help to protect other people’s babies’ skin too.
Of course, we didn’t want to develop a solution that included potentially harmful chemicals, so I decided to create beautifully soft cotton muslin covers that have all the convenience of ordinary muslin wraps, but that include an invisible, safe, UV-protective barrier within the cotton fibres, to absorb the sun's rays.
"My passion lies in supporting parents by giving them the knowledge they need in a simple and easy way."
In between juggling motherhood – I now have two beautiful children, Alex, who’s now 7, and Mila, who’s 4 – I’ve done a lot of research, development, testing, sourcing the right materials and cracking the right technology.
My passion lies in supporting parents by giving them the knowledge they need in a simple and easy way. I want to give parents the peace of mind to help them become the parents they want to be, and to allow them the freedom of enjoying being outdoors with their baby.
It’s taken me 7 years to finally be able to present our musluv sun protection baby covers to you, but I’m extremely proud of what we have produced.
I hope you enjoy using your musluv sun protection baby cover as much as we have enjoyed developing and designing it for you!